5 Standard and a Couple of Mind-Blowing Ways Credit Unions are Revolutionizing Member Communications
Credit unions are moving along their digital transformation journey, and a big piece of that is how can they engage and communicate with their members as the world becomes increasingly virtual, yet credit unions are all about high-touch service.
As credit unions have evolved – were pushed to change – over COVID, they're improving their digital member communications and relationship building in this " new" world. One of the way credit unions have moved forward is adopting push notifications to their members.
And their members are adapting very well - according to Larky CEO Gregg Hammerman, about 88% trust their credit union enough to provide useful information that they turn on their notifications. Another 2/3s even allow their credit union to know when they're in certain locations. Catch the video to learn more!
SHOW NOTES With Larky CEO Gregg Hammerman
0:00 Gregg's big idea w/Filene shout outs!
1:51 How credit unions can use push notifications
Targeted new product promotions
Current product expansion
General awareness
Community event promotion
Operational announcements
4:09 Some credit unions are getting creative with push notification use cases
6:38 And members are loving it
Here’s the Larky Lowdown Gregg mentions:
Adoption of push as a channel for building FI engagement with account holders
Different messaging types financial institutions use and their effectiveness
11:12 Data security and privacy
13:11 Credit unions' digital good ol' days
14:33 Who's using push notifications
17:46 Innovation can help credit unions attract employees and members
18:59 Serving smaller credit unions