PriorityONE Credit Union of Florida Selects Upstart for Personal Lending

PriorityONE Credit Union of Florida (PriorityONE), a leading credit union in Florida, has announced a new partnership with Upstart (NASDAQ: UPST), the leading artificial intelligence (AI) lending marketplace, to provide personal loans across the communities it serves.

“PriorityONE is committed to enhancing the financial lives of our members and becoming the prominent financial institution in the community through innovation and trust,” said Deana Hennessey, Chief Executive Officer at PriorityONE Credit Union of Florida. "With Upstart, we are able to deliver a modern, online personal lending experience that expands access to affordable credit to more people across our community.”

PriorityONE became an Upstart Referral Network lending partner in April 2023. With the Upstart Referral Network, qualified personal loan applicants on Upstart.com who meet PriorityONE’s credit policies will receive tailored offers as they seamlessly transition into a PriorityONE-branded experience to complete the online member application and closing process.

“We are excited that PriorityONE Credit Union of Florida is part of the Upstart Referral Network,” said Michael Lock, Senior Vice President of Lending Partnerships for Upstart. “PriorityONE is able to gain new members while providing more creditworthy people in the community with affordable credit.”

To learn more about Upstart for Credit Unions and the Upstart Referral Network, please watch this video.