It’s everyone else, not me
Credit unions remind me of Congress sometimes. I’m sure you have seen polling that shows congress has a very low approval rating, but…
Every interaction is a chance to build up or break a relationship
How does your credit union monitor member sentiment?
How to get 2,799% ROI by crafting and sharing your credit union story
Your Marketing Co. CEO Bo McDonald challenges, what’s your brand story? Can it earn you a 2,799% ROI? It can if your credit union story is one people can relate to and want to be a part of.
Real-Time Rewards: Leverage Your Credit Union’s Loyalty Program for Real-Time Cardholder Engagement & Revenue Growth
In today’s market, credit unions are constantly feeling pressure to advance and innovate as fintechs progress into the traditional banking lane, consumer demand evolves, and the market shrinks due to consolidation. While keeping up with the pace of digital innovation and consumer preference can be costly and time consuming…
New PR Course Helps Credit Unions & Business Partners Expand Reach
This intensive 6-week, 90-minute a week public relations course, available in-person or virtually, will teach you how to share your story effectively to gain brand awareness and engagement through thought leadership that builds relations and leads.
Frontwave Arena Coming to Oceanside in 2023
Oside Arena Management and Frontwave Credit Union are proud to announce a naming rights partnership for the new state-of-the-art community entertainment and sports arena being built in Oceanside, heretofore to be named Frontwave Arena
Kinecta Federal Credit Union Celebrates Black-Owned Businesses
As part of its Diversity, Equity and Inclusion (DEI) Council activities, Kinecta Federal Credit Union, a leading financial services provider in the South Bay, celebrates Black-owned businesses by partnering
PenFed Credit Union Empowers Veterans to Thrive Through the Arts with $50,000 Donation to Armed Services Arts Partnership at Washington Nationals Game
PenFed Credit Union, the nation's second-largest federal credit union, furthered its commitment to the military community with a $50,000 donation to the Armed Services Arts Partnership (ASAP) to help veterans thrive through the arts.
Record Scholarship Amount for a Record Number of Students
This year's edition of the Polish & Slavic Federal Credit Union's Scholarship Program, which has supported the educational dreams of the Polish-American youth since 2001, set two significant records. 488 young PSFCU members were granted scholarships this year,
OnPoint Community Credit Union Celebrates Anniversary of Its Largest Branch Expansion with Special Member Promotions
OnPoint Community Credit Union is celebrating the one-year anniversary of opening 20 new branches inside Fred Meyer stores
PenFed Credit Union and Washington Nationals Partner to Give PenFed Credit Cardholders 10% Cash Back on In-Stadium Purchases at Nationals Park
PenFed Credit Union and the Washington Nationals Major League Baseball team have partnered to give PenFed members 10% cash back on all in-stadium merchandise and concession purchases at Nationals Park when they use a PenFed credit card
Ascend Federal Credit Union Names Lumin Digital As Partner for Enhanced Digital Banking Services
Lumin Digital announced today that Tennessee-based Ascend Federal Credit Union (Ascend) has signed a multi-year agreement for Lumin Digital's cloud-native platform for online and mobile digital banking solutions
Connect With Members Through Experiential Marketing
Connection is one of the main driving forces behind what credit unions do but keeping and maintaining that connection became a lot harder once the pandemic took hold. Yes, Zoom meetings allowed us to continue having face-to-face interactions with people while apart. However…
CU Pride™️ – Rainbow Glows Brighter with Commitment from CUNA Mutual Group
Linda Bodie, CEO at Element FCU and now board advisor of CU Pride™, spoke to a crowd of credit union executives and board members at the 2018 Underground Collision in Washington DC, saying, “I’m an out CEO and I struggle to find others like me at conferences like this.”
ACECEFCU Modernizes Member Experience With New Website
ACECEFCU recently overhauled its website, ACECEFCU.org, making it easier to navigate and more visually appealing.
Inspire FCU CEO: Our Story Shows There Is a Path for Growth
Shake Credit Unions’ Imposter Syndrome
$113M Caro Federal Credit Union Takes on Wells Fargo
Caro Federal Credit Union decided to help those borrowers recently cut off by Wells Fargo’s decision not to offer personal lines of credit. Caro FCU, in partnership with Your Marketing Co., is geofencing the megabank’s branches to ensure WF customers know Caro is there for them.
Fringe Is the New Mainstream: Community Development Credit Unions
Real Results of Credit Union Do-Gooding
It is not uncommon for someone dealing with a difficult financial situation to come to a credit union seeking help. On those days when work can be difficult, hopefully these stories will remind you why you do what you do for your credit union and your members. It’s people helping people.